Duda pregunta de GMAT - Business Case

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Brenda
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Registrado: 07 Ago 2020, 08:01
Alma mater: UNAM

Duda pregunta de GMAT - Business Case

Mensaje por Brenda »

Hola! Me podrían ayudar con esta pregunta de B&C por favor,


Exhibit #4 shows the gross profit breakdown for each client segment (channel) for ApplianceCo. Marginal contribution is calculated after allocating all selling expenses to each channel, thus showing the channels’ true profitability. The width of the columns is proportional to the percentage of ApplianceCo’s sales in each channel. What insight does this new information provide regarding ApplianceCo’s current channel strategy?

(a) Sales to Key Accounts are very relevant and make up more than 30% of ApplianceCo’s total marginal contribution
(b) ‘Regional’ and ‘Local’ clients have significant impact in ApplianceCo’s total marginal contribution, accounting for more than 40% of the total when combined
(c) Contribution margin from supermarkets and new channels combined are only slightly higher than in Telesales
(d) Lower selling and other cost in e-commerce are probably due to a lower need for sales staff

Tengo entendido que la respuesta es C pero si yo sumo ambos porcentajes me da 39% y eso NO es "ligeramente" más alto que telesales, es casi al doble, o mi método está mal? Solo quiero entender al 100% esta pregunta,

Muchas gracias!!
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